The New JUSTIN Downtown Tasting Room
From the beginning, JUSTIN Vineyards & Winery has been an integral force in the Paso Robles AVA. Landing here when few were even dreaming about it, Justin Baldwin planted Bordeaux varietals, handcrafted wine using traditional French methods, and soon invited guests to his remote corner of the appellation. The wines and hospitality were so well received that inevitably Justin was inclined to offer rooms and meals to distributors and wholesalers, and eventually Wine Society Members. Thus, the three-room JUST INN and subsequent world-class dining experience of The Restaurant at JUSTIN were born, solidifying JUSTIN’s uniqueness in the farreaches of the west side of Paso Robles.
Fast-forward to today, where our hospitality team continues to welcome guests to our JUSTIN Tasting Room, Wine Society Lounge, the INN and Restaurant that offer the best of our wines and local cuisine. “So what’s next?” you ask. It’s only natural that JUSTIN would deepen its commitment to the region with a second location in downtown Paso Robles. The intention of the new space is to put down roots within the downtown community, making our wines and hospitality available to you in a more central location. You can enjoy a glass of wine before dinner, pick up a case for your event, or bring your friends in to try our Reserve and iconic wines.
In addition, The Restaurant at JUSTIN will bring some of our favorite dishes to the new Tasting Room for you to sample or snack on during your downtown strolls.
The renovation has been exciting to watch, with the talented design team who remodeled the original Tasting Room back in 2013 at the helm. The space is reminiscent of a modern French wine bar, with beautifully appointed tile, custom furnishings, cabinetry and international digital artwork.
As I write this, our hospitality team is busy planning the many ways we can create memorable experiences in the space; whether it’s a private tasting of iconic wines with a personalized wine guide, a casual spot at the bar, or a bistro seating area to enjoy a bottle of wine with friends, we have endless fun ideas to educate, entertain and serve. The JUSTIN Downtown Tasting Room will be a beautiful extension of our winery, and we look forward to hosting you soon.